Privacy Policy

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The basics:
We will treat your information the same way we’d treat our own. We won’t sell your information, we won’t use your information to spam you to death, and most importantly, we will do everything we can to make sure your information is secure. Additionally, you can unsubscribe at any time—no hard feelings. If that was too basic, keep reading for the page-turning legal version!

So what’s in this Privacy Policy?

This policy also describes your options concerning how we collect and use your information.
If our information practices change in the future, don’t worry—we will notify you by posting the policy changes directly to this web page before any changes are implemented.
At, we value you and respect your privacy, that is why we only collect your information for three purposes: 1) to improve your shopping experience; 2) to process your order (including verification of your prescription, if necessary and with your authorization); and 3) to keep you up-to-date regarding optical goods, ocular health, and even some awesome promotions. Don’t worry, we will maintain and use your information responsibly. We promise. And we won’t sell, rent, or loan any of your information to any third party. In other words, that junk mail you just got was not because of us!

What kind of information does collect?

We collect personal information that you provide (such as any pictures or videos you upload or use, name, mailing address, phone number, email address, credit card number, patient’s name (if different from your own), eyeglass prescription, and the name and phone number of the eye care provider) when placing an order, registering with us, or participating in a promotion. We also maintain a record of your past purchases. Our information systems are also fully integrated which means after your first order, regardless of how you ordered (phone, web, etc.), we can look you up in a snap.

How does use my information?

First, we use your personal information to fulfill your orders. Second, we use it to confirm your order (or contact you if we have any questions regarding your order). Third, we may contact you (either directly or through a service provider bound by strict confidentiality) to help us learn more about your shopping preferences so that we may better serve you. Fourth, we may use your information to help us better improve our site design and your shopping experience. Finally, we may send you notices about our products, services, contests, surveys and promotions or news about eyeglasses or contact lenses, optical goods, or ocular health.
PLEASE NOTE: On all orders placed, we do attempt to verify or obtain a copy of your eyeglass prescription from the eye care provider that you designate. This information is held under the same strict confidentiality standards as described above and in accordance with all applicable laws.

How do I access my information? How do I update my information?

After you register, you can access your account online by clicking the “My Account” link at the top of any of the pages on Here you can edit your billing, shipping, email preferences, login information and password settings.
PLEASE NOTE: Requests to be removed from the postal mail list may take up to 6-8 weeks to process. Sorry about that. Also, if you remove your name and address from our email or postal mailing lists, we will maintain your name in a “do not mail” file to ensure that we can honor your request.

When you make a purchase, we will send you an email to confirm your order, and send an email when your order is shipped. We may also need to contact you via phone, postal mail or email if we have other questions regarding your order.

How does protect my child’s privacy?

We take children’s safety seriously. Consistent with the Children’s Online Privacy Protection Act of 1998, we will never request personally identifiable information from anyone under the age of 13.

If we are aware or learn that a subscriber is under the age of 13 and has registered without prior verifiable parental consent, we will remove his or her personally identifiable registration information from our files.

If you do have any questions about our Privacy Policy, please contact us.